Do you know where tonight’s dinner really came from? If you picked up fish or seafood with a Traceable Seafood code on the back of the package, it’s easy to find out.
Sobeys has partnered with thisfish.info to create an easy way to trace your dinner’s origin from ocean to plate. With a few simple clicks of a mouse, you can find out who caught your fish, what fishing method they used, and where the fish was caught. You can even send a note to the fisherman to tell him how you enjoyed his catch.
At Sobeys, we’re working with fisheries that are committed to improving the state of our oceans, lakes and rivers. With our Traceable Seafood program, you can find out more about your fish, how it was caught and more.
Try it yourself: Use your computer or smartphone camera and enter your fish’s unique Traceable Seafood code.
Product availability may vary by store. Check your local Sobeys for details.