Is fish on the menu tonight? Try our Traceable Seafood system to see who caught your fish, the fishing method they used and where they caught it. It’s so simple, you can trace your fish while you’re waiting at the checkout.
All you need is a smartphone and the Traceable Seafood code on the back of the package. Scan the QR code, text or go online and enter the details at thisfish.info/sobeys to see how your fish travelled from ocean to table.
It’s easy and fun and plays an important part in properly managing our ocean’s resources. Try it with your next great catch.
Product availability may vary by store. Check your local Sobeys for details.