I was really excited when I heard about Sobeys partnering with thisfish.info to bring their customers the opportunity to find out more about where their fish came from. We prefer eating locally as much as we can, but as a busy mom, I also love the convenience of being able to stop at our local supermarket to pick up items for dinner. The program makes it easy to trace not only when their fish was caught, but also by what method and by whom, as well as who processed it, and even who distributed it.
My 3-year-old daughter Chelsea and I took a trip to Sobeys to start our ‘fish adventure.’ I was hoping the trip would pique her interest enough that she might give fish a try. It was easy to locate all the traceable fish available in the seafood department—each package wears a distinct traceable label and while assortment varies by store, there are plenty of options available in both fresh and frozen.
We ended up selecting a package of fresh Haddock, a family favourite. We picked up a few other items, and then headed home, excited to find out who caught our dinner. (I could have done it right then on my smartphone, but didn’t want Chelsea to confiscate it on me to play Angry Birds).
When we got home, we went to thisfish.info and entered in the code written on our package. We found out that our fish was caught and processed just two days prior by fisherman Martin d’Entremont and was caught on the Scotia Shelf/Bay of Fundy—basically right in my own backyard.
We made Roasted Haddock with Tomatoes & Olives for dinner that evening. The recipe was simple, healthy and super-fast (as many fish recipes are).
After the table was cleared and dishes washed, we went back to thisfish.info and wrote a thank-you note to Martin, the man who caught our dinner. You can send your note directly when you trace your fish, but we wanted to share our letter with you.
On this Thanksgiving weekend, we give thanks to you for being a fisherman and doing what can sometimes be a dangerous job to not only support your own family, but to provide food for so many other families such as ourselves. When I explained to our 3-year old that you caught the fish we were going to have for dinner, and that we were going to write you, she decided to take a leap of faith and give the Haddock you caught a try. While a bite was all we could get into her, it was still a small miracle
The Nolan Family
I love the connection that thisfish.info gave me to the dinner I prepared, and Chelsea can’t wait for her next fishing adventure. I’m sure the fish eating will come soon enough, right?
See what the other Better Food Lovers discovered when they traced their fish: