Here’s your chance to find out more about your seafood for a chance to win!

Here’s how it works: pick up one of our traceable fish selections from the Sobeys seafood department. Then, with your computer or smartphone camera, enter the code located on the back of the package and let thisfish.info show you who caught your dinner, where it came from and how they landed the fish.

Every time you enter your fish’s code, you’ll be automatically entered into a draw to win Sobeys gift cards valued at $200. We’ll be drawing winners every week for eight weeks.

Three Easy Ways to Enter:

• With a computer, visit the Contest enrolment page at thisfish.info/Sobeys and enter your ThisFish code;
• With your mobile phone, simply text “TRACE” to 21000 and an auto response will be sent back to you with the thisfish.info/sobeys website link; or
• Scan the QR Code, which will take you to the Contest enrolment page at thisfish.info/sobeys

The Traceable Seafood contest runs from September 26, 2012 to November 21, 2012.

Visit thisfish.info/Sobeys or see in-store for full contest rules and regulations. No purchase necessary.